Meet the Creative Director

LUCERO VALLE
Founder

Creative Director, Photographer & Designer

Born in Northern Mexico and rooted in Austin for over 13 years, Lucero Valle leads an award winning certified women and minority-owned photography studio and creative agency dedicated to one thing: helping people who mean business look the part.

Through editorial portraiture, brand photography, and full creative production, Lucero and her team work with entrepreneurs, executives, and organizations ready to show up with intention — from local founders to clients like Dell and the City of Austin.

Authentic. Purposeful. Beautifully told.

About Lucero Creative

At Lucero Creative, we believe the right image doesn't just represent your brand — it moves it forward.
I started this studio because I saw how often talented people and brilliant businesses were being undersold visually. Every project we take on is built around your story, your goals, and the impression you want to leave — crafted with the same care whether you're a first-time founder or an established organization.

Photography and brand strategy have always gone hand in hand for me. That understanding shapes everything we create together.

Certifications

Texas State

HUB Texas

We are honored to be recognized by the State of Texas through the Historically Underutilized Business (HUB) Program, reflecting our dedication to supporting diversity and inclusion in business.

City of Austin

Women and Minority Owned

Proud to share that we hold the Minority and Women Business Enterprise certification with the City of Austin, underlining our commitment to diversity and empowerment.