I'm Lucero!

Photography is always been a family business, both of my parents were an early influence back in Mexico where I grew up and learn the fundamental skills of photography and business, before the digital era. 

While I was building my career in photography I graduated Summa Cum Laude with a degree in Industrial Design and Product Development. After that, I move to Mexico City and had the pleasure to work with a renamed Industrial Designer and an amazing Innovation Agency while I was photographing branding events like Hermes and Macallan Whiskey.

In 2012, I moved to Austin to pursue my dreams of becoming an artist. Austin has allowed me to connect with other artists, organize art events as a curator, and participate in art events and shows as an artist like EAST Austin Tours and the Mexic-Arte Museum.


Today I believed I have a call for creating beauty and help small businesses, grow and elevate what they do best. 


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Let's Get in Touch! 

Phone: 512-825-9946